Spotlight: Prim Pickins

It’s not uncommon to see items at the gift fairs that have made an appearance on the Dragons’ Den, and it is always exciting to find each episode and watch the pitch. This week, in a special holiday edition of the show, we have the opportunity to see the owner of Prim Pickins (distributed by Enesco Canada) take on the Dragons.

Primitive Designs for Today’s Modern Living


Based in two locations near Shelburne, Ontario, Prim Pickins is a Canadian manufacturer of handmade furniture and home décor. Owner Jamie-Lee Higginson is a former furniture and home décor retailer, making her anything but a stranger to the industry.

When she made the decision to close her store, she began to pursue her passion of creating and designing the types of items she used to purchase. She would make up stock and hold a “home sale” pop-up shop, inviting everyone she knew. Eventually, people were lining up at the door and driving from hours away to attend a sale.

Retail store owners began asking about carrying her products, so Jamie-Lee started doing work on consignment. When there was enough interest, she switched into wholesale mode and never looked back.

Leading giftware supplier Enesco Canada distributes her products, which can be seen at the Toronto Gift Fair. Jamie-Lee represents her lines at the spring and fall shows, even designing and constructing her show space.

"What really attracted us to Prim Pickins was the primitive look of the product and that it was handcrafted and made in Canada," says Enesco Canada's president Grace Kiss. "Prim Pickins is on trend for casual home décor and for gift occasions such as Christmas, Mother’s Day, Birthday, Baby, and Wedding. Jamie-Lee has been a great partner in helping us develop custom pieces for our customers. She has also taken the initiative to create attractive displays at the Toronto Gift Fair. Enesco Canada is proud of our partnership with Prim Pickins, which currently represents double digit growth for 2015!" 

“The networking capabilities of physically being at the show and connecting with the customers face-to-face has been extremely beneficial,” says Jamie-Lee. “Telling my story and letting customers see and feel my products is very important. I hope my customers can see through my products how passionate I am about what I do and know that I truly love it!”

Prim Pickins can be found across Canada, from major retailers like Sears Canada, Lawtons Drugs, Home Hardware and Hallmark to small independently-owned shops. 

Her story continues to change as her business grows, and finding herself in front of the cameras at CBC came after several applications to be on the show.

This year she decided to go to the physical audition and got the call that she’d been selected. The original pitch was supposed to air in April, until producers decided to save her story for the Holiday Special.

Make sure to watch or set your PVR to record her episode in the Den, which airs December 9, 2015 at 8 p.m. EST.


For more information and to connect with Enesco Canada