by Glen Peloso & Jamie Alexander
1. Get on it
We are always a little shocked when we try to post an image or comment about a retailer or wholesaler to find out they don’t have social media. While it does take some time to maintain, it’s ridiculously easy to set up and the advertising is free, shareable and trackable. You’ll want to have Instagram, Facebook, Twitter and Pinterest. If you don’t have these programs, your clients may consider you “out of date” and behind the time. Do yourself a favour – get it!
2. Post regularly
There is no point in posting once a month. You should post a couple of times a day, every day. Statistically the best times are 8 a.m., 10:30 a.m., 4 p.m. and 10 p.m. – before work, before a coffee break, before heading home and before bed. These are typical times for folks to check social media. Most social media platforms will post to others, so if you link Instagram to all other accounts, you have the option to post in all places at once. Like flossing, it takes a while to get used to but eventually it becomes a habit worth doing. You can get apps that will allow you to create your posts at the start of the day and schedule them to post at whatever time you’d like. There are lots of programs to make your online life easy – use ‘em!
3. It’s a conversation
Think of social media as you would dinner table conversation. If you throw out a topic to the table and most respond with “yes, good point”, then you don’t need to say much more than “thanks”. If people engage, ask questions or add something to your post like, “I love shopping there! Is this a good product for ......?” then you need to respond. If you don’t, then like a dinner table conversation, I’ll be bored with you and chat with people on the other side of me. To help you keep on top of it all, you can set alerts to let you know when people interact with you.
4. Consider your audience
When your audience is vast, it can be difficult to remember everyone. You think you are making a comment to a few close friends when really you’re making a public address to hundreds of people at a time. This is the time to remember those things your grandmother taught you: if you can’t say something nice, say nothing; never discuss religion, politics or sex; and don’t fight in public. What you say represents your brand. Should anyone want to engage negatively, invite them to call or email you directly. If you wouldn’t stand up and make the same comment at a town hall, then don’t do it on the company’s social media.
5. Hire someone when you can’t handle it
Gen X has grown up with social media as a form of communication. They have an easy time understanding and executing communication through these platforms. Hire someone to do it for you. This way you only have to think of content, which will allow you to focus on running your business.
Co-founders and principals of design firm Peloso Alexander Interiors, Glen and Jamie are frequent TV guests, having been seen on the Marilyn Denis Show, Global Morning News, Breakfast Television Toronto, HGTV and the Food Network. Both designers, along with their firm’s work, have been featured in print — Glen writes a regular design column for the Toronto Star, while Jamie contributes biweekly to the Toronto Sun.
Glen and Jamie have a combined 40 years of experience in both residential and commercial interior design projects throughout North America. They maintain a retail boutique and design firm in the King East Design District of downtown Toronto.
Peloso Alexander Interiors