by Karen Kritzer
With options such as pick up points and online retailing, customers today can “run the world” from their computers or phones, never having to leave the comfort of their home. Need a new dress for that upcoming event? It can be at your doorstep within 24 hours. Out of milk and eggs? No problem! Groceries are on the way. So why do customers still make the trek to “real stores” amidst all of this convenience?
A store’s atmospheric conditions when paired with great customer service are a sure way to attract customers and ultimately keep them coming back. It’s very important to start at the beginning and remember the key target audience of your store. That way all of the decisions you make regarding the store interior and buying conditions will relate back to that demographic.
Ask yourself or even them directly – what is truly important when it comes to enhancing their shopping experience? For instance adequate lighting and helpful sales associates are two factors that baby boomers would list as some of their top shopping priorities. Millennials are said to care the most about helpful and knowledgeable sales associates. Across the board numerous demographics listed store signage as being an essential part of their shopping experience.*
A simple technique is to complete a daily “store tour” or walkthrough. Look at the store through the customers’ eyes and keep the following essential elements top of mind:
Being a retailer means having endless daily tasks and shifting priorities. It is impossible to touch each corner of the store and to take care of every shopping need on a daily basis. However, keeping a few key factors in mind is a sure way to not only maintain current customers but to attract new ones!
Karen Kritzeris from Organized & Stylish a freelance visual merchandiser with over 12 years of retail experience.
As a small business owner and freelance visual merchandiser, Karen can relate to the everyday challenges that retailers are faced with. The 12 years of experience she has with various top name brands and small independent retailers allow Karen to create unique action plans that achieve results for her clients.