Many retailers lease their space. Most of the time said space is clean and empty. However, there are times when the retailer is stuck with leftover slatwall fixture. What can one do? Taking slatwall off is costly as this could mean tearing up the wall.
What is wrong with slatwall? A good number of independent retailers love them as they are very modular. One can hang shelves, hangrails and hooks, or a combination of all. So, what is there NOT to love? Here are the top 5 reasons why one should avoid the slatwall:
Now, despite all of the above, what if you lease that perfect space and it has slatwalls. What can you do to mitigate the hypnotic effect of repetitive lines? Here are a couple of suggestions:
This is exactly the case Anthony Dubidad and Mona Shafiri Shakib of Kiddos Footworks found themselves in when they took over a retail space in Vancouver. They had an excellent merchandise assortment that hit the right target market. Removing the slatwall panels was not an option as this would have meant ripping the entire store down, so vertical panels were used instead to mitigate the undesirable visual effect. Take a look for yourself at the before and after photos.
Results? This is what Anthony had to say. "THANK YOU! The pull factor has definitely increased. A woman I often see has never actually bought anything. Today, she came in and bought $250 worth of goods. She purchased 2 raincoats and 2 rain boots – definitely due to our new presentation."
Natalie Tan has over 25 years in specialty retailing, offering her expertise to malls, retail shops and airport operators. She teaches Merchandising and Display Strategies at the BCIT School of Business and has served as a member of Retail BC's Board of Directors, as well as on the board of the BC Shopping Centres Association.
She is the author of "Ready, Set, Sell", an easy-to-implement guide to small business owners and a book currently used by her students. Natalie has been featured in several publications and is often called by the CBC for her expert perspective on current retail issues.
Effective Retail Strategies Designed to Move Your Merchandise
In this regular column, we explore retail strategies that are not only easy to implement but also aim to sell the merchandise. This will provide you with opportunities to view your own store in a different light and discover new ways to present your merchandise. Ultimately, our goal is to increase your sales. So let us know when you have applied one of the strategies featured here and yielded desirable results in your store — we’d love to hear success stories.
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