Visual Merchandising Expert
Gaining popularity in the way retailers present their products and how they refer to their merchandise assortment, curated collections can be found both online and in the physical store.
The benefits of this trendy, albeit useful strategy can be seen from both the customer and the retailer side.
Hearing the word “curated” often makes an immediate association with an art gallery or exhibition. Carefully selected pieces which are featured, and pulled together to tell a story or showcase a theme.
In today’s world, the most recent statistics surrounding how many messages and choices relating to branding that one is exposed to each day is well over 5,000 ads and messages. It is no wonder that it is a welcomed change for consumers, to shift their focus from piles and piles of merchandise, and to enjoy the space surrounding a carefully curated collection. It is kind of nice to let the eye rest.
WHY NOT CONTINUE THE CONVERSATION?
Connect with Karen in person at the Toronto Gift Fair, Sunday, January 27 — 30!