JOIN US FOR RAMONA'S TALK!
Learn how to create digital content so it evokes good feelings from your followers. In today’s world, people are looking for positivity and you’ll gain loyal customers and foot traffic by bringing joy into your online communications.
Ramona is leading a special breakfast keynote session on Tuesday, August 13, 2019.
Many presentations required pre-registration. Please check at the Pinsent Room, during show hours, for availability.
Independent retailers are facing unprecedented challenges. With the rise of e-commerce and the ubiquity of mobile devices, seemingly anything that anyone wants is just a click away — and often, less expensive than traditional stores can offer it for, without the burden of overhead such as rent, or even salespeople.
Amazon, once an online retailer of books, has become one of the world’s biggest businesses, altering almost everything about the way we shop — from the way we compare products, to the speed with which we expect goods to be delivered, to the assumption that anything we want (from diapers to electronics to groceries, even!) are all in one place, to the convenience of never having to even leave the house to get the things we want or need.
So, the question that persists is, how can YOU become more Amazing than Amazon.
Granted, chances are you don’t have a billion-dollar operating budget, a sprawling R & D lab, or listening devices in the homes of millions of consumers.
But that doesn’t mean you can’t compete.
To be more amazing than Amazon, you need to think of yourself as more than just a store front, and take a page out of the tech giant’s book, by going digital, listening and adapting to consumer needs, and doing a little “R & D” of your own.
Research has shown that millennials value experiences above possessions, which means, if you can join them on their journey through everything from the mundane to life milestones, you’ll develop devoted customers.
With that in mind, here are a few suggestions from the online world, for where to start: