Valuegraphics: learn to motivate your target audience


Meet David Allison


He will be speaking live at the Toronto Gift + Home Market on Sunday, August 11, 2019! View this short video promo to learn more. The old paradigms are no longer relevant. What matters more are shared values and how these can help you effectively profile your audiences.



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Thanks to the flattening forces of technology we have entered the post-demographic era: stereotypes based on age, gender, income, marital status and more can no longer be relied on to profile and understand target audience behaviour. With deep data from the Valuegraphics Database, attendees will leave this session with eyes-wide-open about the end of demographic stereotypes and how counterproductive they can be.