"Can you remember the last time you purchased a cup of coffee?"
Maybe it was from a big national chain or perhaps a local, trendy shop?
More importantly, can you remember the experience that encompassed the buying experience?
If you don’t remember any of these details, that’s okay.
In fact, it could be argued that it’s great.
Sometimes the best retail experiences can be ones where we get exactly what we came in for — and nothing more.
We’re busy, we have a lot on our mind and our phones are beeping and buzzing. Do we really care about the store’s choice of music? In many instances, the fact that we remember little, if anything, about the buying process makes it the perfect customer experience.
...Where the ones that cause stress or take too much time leave a lasting impact. Why? Because you, like everyone else, are looking for an experience that is easy, convenient and stress free.
The next time you have a wonderfully uneventful transaction, ask yourself what made it so nice. And see what you can to do take some of those traits and incorporate them into your own business. You would be surprised how many customers will continue to buy from you if you’re able to make it easy for them do to so.
. . .