Retail Solutions Seminars


Lynda Kavanagh (Spring 2017)


SPEAKER BIO
Lynda Kavanagh

 

Toronto Congress Centre South Hall 9, Retail Resource Centre, Booth 9020

 

DEMYSTIFYING CONSUMER BEHAVIOUR
Understanding your target audience

Businesses become frustrated with marketing because their messaging is directed at the wrong group of people, or it is just too vague and doesn’t motivate anyone to pay attention. Uncover the steps to defining your target audience in this interactive program. Learn the six stages of   marketing to understand what influences your target audience for more effective brand messaging. Understanding why people buy will not only save you money, it will define key messages for your brand and make your marketing more effective.

Sunday, January 29, 2017
12:30 – 1:30 p.m.

Monday, January 30, 2017
12:30 – 1:30 p.m.

Tuesday, January 31, 2017
12:30 – 1:30 p.m.

 

SOCIAL MEDIA MARKETING
Using social media to market your business

It’s not a matter of when will you use Social Media Marketing, it’s why haven’t you? There is absolutely no doubt Social Media Marketing works but it only works if it is done right. That means using the social media channel that is right for your target audience, has the right messaging and using the right etiquette. Discover how to use Facebook, Pinterest, Instagram and Twitter to market your business. Learn the applications of each social media platform, what works and what doesn’t work, and when to use social media for successful results.

Sunday, January 29, 2017
2 – 3 p.m.

Monday, January 30, 2017
2 - 3 p.m.

Tuesday, January 31, 2017
2 - 3 p.m.

 

THEY'VE LOST THAT LOVING FEELING
Bringing back good old-fashioned customer service

Customer Retention Management — that’s the new term for Customer Service. Discover tips and information that will help keep you focused on providing service that keeps customers coming back to your store. Bring your pen and paper to this interactive program, as you will be asked to     brainstorm ideas to develop your Customer Retention Program.

Sunday, January 29, 2017
4 – 5 p.m.

Monday, January 30, 2017
4 - 5 p.m.

Tuesday, January 31, 2017
4 - 5 p.m.