Location: Pinsent Room, Toronto Congress Centre SouthPre-Registration Required
11:30 a.m.: Lunch
12 - 1 p.m.: PresentationThis Changes Things: Rethinking Marketing 101
Thanks to the flattening forces of technology we have entered the post-demographic era: stereotypes based on age, gender, income, marital status and more can no longer be relied on to profile and understand target audience behaviour.With deep data from the Valuegraphics Database, attendees will leave this session with eyes-wide-open about the end of demographic stereotypes and how counterproductive they can be. They will also learn how to use shared values to profile the audiences they need to reach with as much as eight times greater effectiveness.