French-Only Presentation



The 8 Fundamental Steps to a Marketing Plan

We are often associating marketing with advertising when they are two entirely different topics. Retailers focus on tactics (presence on Facebook, advertising placement, etc.) and sometimes forget the desired strategies. During this presentation, you will learn the key aspects of a marketing plan that meets your business objectives and generates sales! It will include defining the components of a marketing plan, your product or service, positioning, target audiences, pricing, goals, promotions, budget and performance indicators.

Monday, January 28, 2019
The International Centre, Hall 4
11:30 - 12:30 p.m.