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Visiting The Fair | Seminars/Demos/Workshops

The following Spring 2014 material is for reference only. Fall 2014 details will be available soon. 

All sessions are complimentary!


Business Sessions


 

Presented by Bob Negen: retail expert, author and speaker for WhizBang! Training

Mining Diamonds in Your Own Backyard: How to Get More from the Customers You Already Have

Sunday, February 16, 2014, 12:00 p.m. - 1:00 p.m.

When most retailers think of growing their business they usually think of ways to get new customers in the door, when the simplest and most cost-effective way to increase sales is to do more with the customers you've already got. This session teaches simple, proven methods that can be implemented immediately to mine your current customer base - the “Diamonds in Your Own Backyard.”




Wow or Waste: How Are You Spending Your Marketing Dollars?

Monday, February 17, 2014, 12:00 p.m. - 1:00 p.m.

The money, time and energy you put into marketing should pull loads of NEW, excited customers through your doors and into your store. If you're sick of spending money on advertising that doesn't work, you won't want to miss this session!

  Bob Negen: retail expert, author and speaker

 


Souvenir Sessions


 

Presented by Barbara Wold: internationally-known speaker and authority on the retail, consumer and tourism industries

"Boomer Power": The Best Tourists on the Planet!

Sunday, February 16, 2014, 2:00 p.m. - 3:00 p.m.

"Boomers" and "empty nesters" have major buying power and are ready to spend money - a lot of money because they are no longer saving for the same things their parents did. Gain a better understanding of these potential customers and how you can get them into your store.




Why and How the "New Tourist" Shops

Monday, February 17, 2014, 2:00 p.m. - 3:00 p.m.

It's a new world and getting tourists' attention requires a new set of skills. During this session, learn how you can make strategic decisions as part of a game plan for long-term success. Discover what drives tourism expenditures and shopping trends and what experiences and services this demographic desires.

  Bob Negen: retail expert, author and speaker

 


Merchandising 101


 

Presented by Erica Kirkland: Editor-in-Chief, Retail News Magazine

Romancing Your Store

Monday, February 17, 2014, 4:00 p.m. - 5:00 p.m.

You will enjoy a very visual presentation with real-life store displays that illustrate the simple merchandising tips and tricks that successful store owners employ to romance their customers. You too will have them buying more and lingering longer.

Merchandising Example   Merchanding Example

 




Creative Merchandising Ideas

Tuesday, February 18, 2014, 12:00 p.m. - 1:00 p.m.

Walk away from this fun and fast-paced session with creative and unusual ideas that are also inexpensive and easy to execute.

Merchandising Example   Merchanding Example
  Bob Negen: retail expert, author and speaker