Marketing can be an overwhelming and daunting subject. Many either invest too much and reap little benefits, while others, choose to ignore its value completely. Whether you fall in either category, it’s no question that you want your marketing efforts to stand out and to be one of a kind.
SO MAKE SURE YOUR BRAND IS THE BRIGHTEST CRAYON IN THE BOX!
From us at Jelly Marketing, these are our top 3 things you can do to stand out with your marketing.
ENSURE YOU CLEARLY IDENTIFY YOUR GOALS
What is it exactly that you are looking for? Sit down with your team and work out what you want to see from your marketing efforts. If you just go into an agency and say you’re looking for marketing, there are many different avenues to go for different results. This way, if you’re looking to grow your social media following, but all you’re seeing is clicks onto your website, you can hold your marketing team accountable. What your goals are will directly result in what kind of marketing you will need. This information is also essential when forming any sort of collaboration whether it be on social media via an influencer or through an advertorial.
IDENTIFY WHERE YOUR MARKETING $$ WILL BE BEST SPENT
The truth of it is, there are so many different routes you can take when it comes to marketing. Whether it’s web development, television and radio, or even app development, you need to be selective with what avenues you choose to align best with your target audience.
Be aware of who your audience is and how they interact and connect with you the most.
NEVER STOP NETWORKING
The most important thing for any brand or business is networking.
Who you know can lead to collaborations, different ideas, and new potential clients or followers. Essentially you are marketing yourself by word of mouth.
Networking brings so much value in the long term as much of marketing is built upon relationships. This is a free service that you can provide yourself. Attend those events, bring business cards and talk to everyone you can!
SHARE YOUR IDEAS DIRECTLY WITH DARIAN!
Darian Kovacs will be speaking at the Alberta Gift Fair for one day only — Sunday, February 24, 2019. Learn more about getting your brand seen and make sure to sign up for Darian's social media roundtable. Seating is limited and space is filling up quickly.