INTRODUCING A NEW CAMPAIGN!
In an effort to promote local retail in the wake of the COVID-19 pandemic, the Canadian Gift Association (CanGift) is launching a new campaign with the slogan: Buy the Way, Keep it Local. It is more important than ever for consumers to spend their money in their own communities for the independent retail industry to survive in Canada.
Businesses have been hit hard by nationwide closures. CanGift membership is comprised of wholesale companies in retail gift who are relying on storefronts to re-open and sales to pick-up for regular business to resume. CanGift is shining a light on their extensive database of retailers from across Canada, who could benefit from additional promotion and assistance during this time by featuring as many retailers as possible on the Instagram account @keepitlocalcanada for an entire year!
“Retailers are the crux of our industry right now,” explains Nicole Hilton, Chief Marketing Officer at the Canadian Gift Association. “We know we need to take action to show consumers across the country some amazing home décor and gift businesses that do great business with our Association. We’re hoping the whole country will get behind this movement. Canadians love to support local shops and there is no time like the present for consumers to step it up and invest in their local economies.”
THE BUY THE WAY, KEEP IT LOCAL CAMPAIGN INCLUDES: