In 1999, the idea behind Red Canoe was conceived in a bush plane over Northern Ontario by Dax Wilkinson. He decided to create an apparel and accessories product line inspired by Canadian icons with great stories behind them.
Through their two retail stores in Toronto, they have worked to include icons like the Canadian Broadcasting Corporation, Royal Canadian Air Force, Royal Canadian Mounted Police, CP Rail and many others.
“My team and I are thrilled to be recognized as a 2018 Retailer of Distinction. My colleagues Daniela Turani, Anne Lamotte, Ashley Smallwood, Vania Perruzza, Nancy Deally, Justin Ross, Ronan Brackey-Murphy and the Slade family deserve special recognition for making our retail visions a reality.” — Dax J Wilkinson, CFO (Chief Firewood Officer)