by Glen Peloso
Your retail identity is the basis of everything you do from there on in. It doesn’t matter whether your identity is clear only to the people in your town or it has a national presence, it is the thing from which all other things “bloom.”
Consider the following retail identities (all of which are national or international for reference sake). All of these retailers are not people but chances are that you would have no issue describing the “personality” associated with each one of them:
Each company elicits a feeling or an emotion. It can be positive or negative depending on the consumer. There is no right or wrong way but only “your way” that is genuine and honest – which ultimately is the path to your success. If you as the owner would never shop at your own establishment, why do you presume to have a clear idea of the personality of a consumer who would? From this personal point of view, everything else is born:
What can you do to create a smarter business, build for growth, profitability and sustainability?
What problem does your community, municipality, district, province or country have that you can solve?
Along with knowing who YOU are …
Every successful retailer must also know:
When you are clear about “who I am” as a retailer:
Co-founders and principals of design firm Peloso Alexander Interiors, Glen and Jamie are frequent TV guests, having been seen on the Marilyn Denis Show, Global Morning News, Breakfast Television Toronto, HGTV and the Food Network. Both designers, along with their firm’s work, have been featured in print — Glen writes a regular design column for the Toronto Star, while Jamie contributes biweekly to the Toronto Sun.
Glen and Jamie have a combined 40 years of experience in both residential and commercial interior design projects throughout North America. They maintain a retail boutique and design firm in the King East Design District of downtown Toronto.
Glen and Jamie are keynote speakers at the Fall 2017 Toronto Gift Fair.
Peloso Alexander Interiors