by Lynda Kavanagh
"These are two different Marketing approaches but a business should use them in combination."
What is the best method for your business?
How you decide to market your business will be determined by your potential customer's behaviour.
"With Outbound Marketing, consumers may feel annoyed at being interrupted or having information pushed onto them."
What method is best for your business?
As with all Marketing, how you decide to Market your business will be determined by what your potential customer’s behaviour is. Do they use Outbound media to collect information or are they the type who likes to research products and services online? Or do they get their information from a combination of both?
Most successful businesses use a combination of both Inbound and Outbound Marketing. However, it is often easier to monitor and analyze a rate of return on investment (ROI) by using Inbound Marketing techniques. This is because there are analytical tools available to track online activity such as visitors to your website, number of downloads, number of email newsletter sign-ups, etc.
A 2016 study developed by ironpaper.com indicates:
So, folks, as with everything to do with Marketing, your decision on which technique you will use the most will come down to how your potential customers want to be “introduced” to your business and you can only find that out through research. Now, that’s another blog post.
Hey! Don’t forget to come and see me on the Seminar stage, when I talk about using Instagram for your business — that’s definitely Inbound Marketing. And I’ll also be discussing a variety of Marketing techniques at the Round Table Stage.
Building on this theme, let's take it even a step further. Come listen in when I give a talk on Delivering on Your Brand Promise and make sure to set up a one-on-one appointment with me for personalized advice.