Focus on the HEALTH of your Business During COVID-19


 

THE GIFTWARE INDUSTRY IS A CREATIVE INDUSTRY.

Wholesale companies and retailers have their pulse on trends, design, innovative merchandising and making customers happy with the products they buy. Our industry will find a way.

While it may seem like a lot of information is circulating at any given time, it’s important to focus on the components that are going to help your business; the steps you can act on now.

 

Canada

 

REACH OUT TO CANGIFT


We're here for you!

We have been posting topics of interest on our blog, providing webinars that expand your business perspective and sending you tips by email, such as our recent Virtual Survival Guide. We have even more opportunities that we are launching by the end of this month to help bridge the gap of social distancing between wholesalers, retailers and customers.


Canadian Gift Association
Email: info@cangift.org
Tel: 416.679.0170 or 800.611.6100
@cangift


Stay safe. Stay well. Stay connected.

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SAFEGUARD YOUR HEALTH
First and foremost, protect yourself and everyone else by staying home, washing your hands, practicing social distancing and following the advice of healthcare professionals.

 

SEEK FINANCIAL ASSISTANCE
The Government of Canada is offering a number of financial relief programs that will help your business and staff stay afloat during temporary closures. Visit www.canada.ca to find out everything that’s available to your company. Highlighted opportunities include:

The Canada Emergency Business Account— interest-free credit up to $40,000 for small businesses to pay for immediate operating costs such as payroll, rent, utilities, insurance, property tax, or debt service

The Canada Emergency Wage Subsidy — to help businesses keep and return workers to their payroll through the challenges posed by the COVID-19 pandemic, this program provides a 75% wage subsidy to eligible employers for up to 12 weeks, retroactive to March 15, 2020

The Canada Emergency Response Benefit —- provides financial support to employed and self-employed Canadians who are directly affected by COVID-19 with a payment of $2,000 for a 4-week period (the same as $500 a week) for up to 16 weeks

 

STAY CONNECTED TO YOUR CUSTOMERS
Now, more than ever, is the time to put your email list and social media to good use. Use Facebook or Instagram Live to give a virtual tour of your showroom or store, showcase a product or talk about your personal journey during this challenging time. Share updates regularly so you continue to be relevant with your messaging. If you can, call people you do business with; find out how they are and show that you care about keeping in contact with them.

 

TAKE THIS TIME TO GET ONLINE
If you’re not already selling online, take this “pause” from your normal busy schedule to learn about opening an online store. The Canadian Gift Association recently partnered with SHOPIFY for an engaging and informative webinar on this very topic. Click here to learn more about SHOPIFY.

 

OFFER NEW THINGS
There’s another opportunity arising for wholesalers and retailers and that is brainstorming new ways you can continue to service your customers. The world has opened its doors to curbside pick-up and delivery — how can you adjust your business model to work with these concepts? This is the time to try cross-promotions with other businesses and to offer customers the chance to buy something now that they redeem later.

 

BE WELL
The health of your business is dependent on you being well. Take a break for yourself. Sit in your backyard, do a virtual yoga class, connect with friends and family on Zoom or make yourself a good meal. You need to be well to make the smartest decisions for your business.