THE GIFTWARE INDUSTRY IS A CREATIVE INDUSTRY.
Wholesale companies and retailers have their pulse on trends, design, innovative merchandising and making customers happy with the products they buy. Our industry will find a way.
While it may seem like a lot of information is circulating at any given time, it’s important to focus on the components that are going to help your business; the steps you can act on now.
STAY CONNECTED TO YOUR CUSTOMERS
Now, more than ever, is the time to put your email list and social media to good use. Use Facebook or Instagram Live to give a virtual tour of your showroom or store, showcase a product or talk about your personal journey during this challenging time. Share updates regularly so you continue to be relevant with your messaging. If you can, call people you do business with; find out how they are and show that you care about keeping in contact with them.
TAKE THIS TIME TO GET ONLINE
If you’re not already selling online, take this “pause” from your normal busy schedule to learn about opening an online store. The Canadian Gift Association recently partnered with SHOPIFY for an engaging and informative webinar on this very topic. Click here to learn more about SHOPIFY.
OFFER NEW THINGS
There’s another opportunity arising for wholesalers and retailers and that is brainstorming new ways you can continue to service your customers. The world has opened its doors to curbside pick-up and delivery — how can you adjust your business model to work with these concepts? This is the time to try cross-promotions with other businesses and to offer customers the chance to buy something now that they redeem later.
The health of your business is dependent on you being well. Take a break for yourself. Sit in your backyard, do a virtual yoga class, connect with friends and family on Zoom or make yourself a good meal. You need to be well to make the smartest decisions for your business.