When you started your retail shop, you did so as either a
and you utilized commerce as your vehicle. What I mean by this is that through your product or service, you either create or provide a creation for someone to consume, or you connect individuals to something through experiences. In both cases, the success of your commercial venture depends on your ability to connect or create and the commercial success is a by-product of your success in the former.
Many of us have lost sight of that and have put commerce first.
In order to survive and thrive in 2019 and onward, the founders and leaders of retail organizations, shops, the mercantile, all must be reminded of their vision or enliven the feeling of connecting and creating first. What is it you provide and for whom do you provide it? … not on a dollars and cents level, but an emotional one.
The emotional buying experience will separate the commodity experience from the coveted one.
On to the four key elements that will help focus your reinvention and enliven the vision, naturally resulting in greater commerce and more top-line sales for you to manage to a better bottom line.
Remember, reinvention does not need to be an overnight wholesale shift.
It is often in the small, incremental, thoughtful changes where the greatest impacts are had because they are strategic and focused and most importantly experimental, intentional and by the end, deeply informed.