Sunday, August 11


 

SHOW BADGE REQUIRED TO ATTEND ALL EVENTS

 

 

 

 

OPENING KEYNOTE PRESENTATION

SPEAKER BIO — Michael "Pinball" Clemons

Location: Tannenbaum Room, Toronto Congress Centre North
Pre-Registration Required

8:00 a.m.: Breakfast
8:30 – 9:30 a.m.: Presentation

Become a Pro at Positivity with Michael “Pinball” Clemons
Be the change you want to see! Michael “Pinball” Clemons will inspire you to change your attitude, perspective and business in order to adapt to new ideas, approaches and concepts. While reflecting on your own experiences, you’ll become motivated to create a positive outlook and appreciate what you accomplish when you embrace what’s new!

 

 

 

 

David Allison

Location: Pinsent Room, Toronto Congress Centre South
Pre-Registration Required

11:30 a.m.: Lunch
12 - 1 p.m.: Presentation

This Changes Things: Rethinking Marketing 101
Thanks to the flattening forces of technology we have entered the post-demographic era: stereotypes based on age, gender, income, marital status and more can no longer be relied on to profile and understand target audience behaviour.With deep data from the Valuegraphics Database, attendees will leave this session with eyes-wide-open about the end of demographic stereotypes and how counterproductive they can be. They will also learn how to use shared values to profile the audiences they need to reach with as much as eight times greater effectiveness.

 

 

 

 

 

AFTERNOON KEYNOTE PRESENTATION

SPEAKER BIO — Andrew Pike

Andrew Pike

 

Location: Pinsent Room, Toronto Congress Centre South

2 - 3 p.m.

Turning Your Displays into Holiday Hits
Transform your store into a seasonal success! Learn what display techniques will catch the attention of holiday shoppers and translate into more sales. With inspiring designs for wintery windows and in-store merchandising, you’ll leave this presentation a little merrier and a whole lot brighter with ideas.